Zombie? So what?
Sunday, July 14, 2013 at 8:37AM
Selene Associates in App Store, Zombies

CNBC published a "news" story last week under the title "Apple's 'Zombie Apps' Cloud App Store's Birthday"; other outlets did similar stories.

The angle of the story was that although Apple touts over 900,000 apps available on the iOS App Store, a "study" found that "579,001 apps in a watched database of 888,856 are 'zombies'", where a "zombie" is defined as an app "...not found on the top lists that Apple publishes every day". The implication is that the App Store economy as not as healthy as Apple would like you to believe.

This is misleading in so many ways.

Our two apps almost certainly qualify for "zombie" status; Eye Tide sales are modest (certainly not enough to make a living on), and CompArea downloads are in single digits after a few months. But both have been "successful" on some level for various reasons.

To be sure, users and serious developers would be well served if it was easier to separate quality apps from serious developers from some of the haphazardly developed junk that has accrued in the App Store.

In the meantime, we'll just keep writing and improving on our software, because there's more value to be had than the bank deposits from Apple.

Article originally appeared on Selene Associates (http://www.selene-associates.com/).
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